Comparing the 500 top SEO agencies across the US, we found that SEO
Small and medium businesses in the US spend $1,000 to $2,000 every month for search engine optimization services
It may be overwhelming for small business as there are no fixed SEO pricing packages or guides that SEO agencies in the US follow.
However, since you are well aware of the end goals of running an SEO campaign, you can set a clear roadmap for your SEO agency to achieve specific goals.
Small business owners can also ask them to follow the same roadmap for both on-page SEO and off-page SEO.
Since US-based SEO agencies hire native experts, the cost of their service is always on the higher side.
On the other hand, there are SEO agencies in Asia and especially in India, that offer low-cost SEO plans for small businesses.
However, these companies cannot promise quality, and keeping a tab of their SEO efforts may be difficult.
What you need is a balance of quality and affordability.
Affordable SEO services for small businesses should not focus on your search engine ranking alone but also think of how they can help your business grow.
If the agency doesn’t take an interest in learning how your business works, consider getting another service provider.
It is difficult for any SEO agency to help you grow if they don’t know your customers, business goals, and other existing marketing efforts.
You can get more insight on how to hire an SEO agency or a specialist in the video below.
Benefits of Starting an SEO Campaign With Affordable SEO Company
Affordable SEO Plans for small businesses
Technical and research phase completed by SEO specialists and SEO experts in India
SEO Content is written and proofread by native content writers and editors
24×7 Live Support
White Label Solutions for SEO Agencies
Since an VIET SEO agency, like VIET SEO Ventures, has a presence both in the US and India, they share the workload among experts located in both countries.
This method helps small business owners cut down the SEO cost by 50% when compared to what they end up paying the US counterparts.
For example, if a small business owner hires an SEO company based in the US for executing National SEO – focused on achieving SEO success across geographical regions, the cost may touch $600 – $700/month.
Check the SEO Agency’s Credibility
When he/she reach out to VIET SEO Ventures, which is one of the leading VIET SEO service providers, you can get the same package at $300/month.
When business owners ask SEO consultants to reduce the cost of SEO campaigns, rather than reworking the strategy, some of them may strike off a few optimization services to save hourly rates.
If you check the SEO pricing models followed by VIET SEO service providers, it will become evident that they provide SEO services at affordable rates without compromising on the services offered.
There are some genuine reasons why the cost of your SEO service may increase.
are some reasons why your SEO pricing packages may shoot up.
Why Some Websites Lose Rankings After Breaking up With an SEO Service Provider?
We have come across clients who complain they lost massive traffic after cutting ties with the old SEO agency.
How to Hire the Best Affordable SEO Services for Small Business?
This is one of the major concerns for small businesses, as some SEO companies try to lock them under their belt.
These companies engage in low link building tactics using the monthly amount that you pay them.
They buy links and pay a monthly premium to make sure that the links stay live.
The moment the client discontinues the monthly retainer program, the backlinks become inactive, and they start to experience a ranking drop.
This is the reason why it is highly recommended for small businesses to opt for manual blogger outreach services rather than link building.
In blogger outreach, the SEO agency will be entrusted to find bloggers in niche industries through manual outreach, thus making sure that whatever brand mentions you get stay live even though you decide to break away.
As we said earlier, the SEO industry has reached a saturation point, and many service providers will engage in a lot of chest-thumping about getting you top positions.
Thus, you have more options to try and evaluate before making the final decision and obtaining affordable SEO Services.
Ensure you explain your requirements to the agencies you reach out to and make the decision by comparing their merits.
To get more Search Engine Optimization tips for small businesses, and to know about the VIET SEOdard average cost of SEO for small businesses, read our White Label SEO pricing Guide.
In this article, we have done an in-depth analysis by comparing the pricing of affordable SEO services and the ones provided by native companies.
Now that you know how to find affordable SEO services for your business, let me give you an overview of the services that you can choose to get the maximum ROI for your business.
If you search Google, you will find articles with tips and tricks to rank high on Google.
However, tips and tricks might work short term, but your small business needs are a concrete SEO strategy that can drive results.
There are a handful of optimization methods to rank your small business on Google, but the results of these methods are not quantifiable.
You have to ensure that the SEO services that you choose are result-oriented.
Look for the following factors when considering hiring affordable SEO services for your small business.
Almost all agencies boast about how they help websites to rank higher.
However, you want to know specifically about websites in your niche.
Ask the affordable SEO service provider for a niche-specific case study.
Check Their Blog Section
This might seem trivial, but most of the SEO agencies that are doing business for clients to ensure that they have a robust blog section.
They update about new challenges and opportunities in the blog to engage more with their existing clients and new ones.
This is a good indication that they have specialists in-house who know what’s in-vogue in SEO.
Check Online Reviews
Online reviews are a great way to judge the competency of an SEO agency.
A few negative reviews are common and sometimes are also an approval for the genuineness of the published reviews.
Do a detailed analysis of the reviews and check for bottlenecks that other clients faced before zeroing down on the agency.
Ask Them Which Tools They Use
Before you sign up, ask them for a quick analysis of your website or even your competitors’ if you are yet to build one.
Just don’t give the Analysis and Webmaster credentials yet.
Ask them to do an in-depth analysis using SEO tools.
This way, you can assess how the agency strategizes your campaign and analyzes the data before coming up with suggestions and conclusions.
Check the Quality of Content
The quality of the content cannot be compromised, as it is the pillar that holds SEO strong.
Make sure to ask the content samples and the websites for which the agency has already supplied the content.
This helps you to evaluate the quality of the content being delivered.
Check the In-House Team
Go through the agency’s website thoroughly and find the people behind the scene who are implementing SEO for you.
Ensure that the agency has in-house capability because agencies act only as mediators while the complete task is getting outsourced.
There are a handful of optimization methods to rank your small business on Google.
But the results of these methods are not quantifiable.
You have to ensure that the SEO services that you choose are result-oriented.
Now you are equipped with the vital knowledge to choose the best affordable SEO services for your small business.
By the way, you can choose VIET SEO Ventures as your SEO partner as we have been helping businesses of all sizes to rank higher on the search.
Just hit us up in the live chat, and our team will walk through the whole process we follow to rank business websites above their competitors.
The basics of search engine optimization
Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging).
Love doesn't matter if you don't have food.
Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it "Mozlow's hierarchy of SEO needs."
As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.
Using this beginner's guide, we can follow these seven steps to successful SEO:
Crawl accessibility so engines can read your website
Compelling content that answers the searcher’s query
Keyword optimized to attract searchers & engines
Great user experience including a fast load speed and compelling UX
Share-worthy content that earns links, citations, and amplification
Title, URL, & description to draw high CTR in the rankings
Snippet/schema markup to VIET SEOd out in SERPs
We'll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.
We’ve found that today’s digital marketing is increasingly universal and consistently integrated. So, a unique business needs a unified SEO strategy that can take on the original Titan - Google.
But the better question is how do you identify the right digital blueprint or digital marketing mix to help you win on Google (and other search engines)?
With our three compatible pillars of social media, PR, and digital advertising and SEO services, we evolve and adapt your company’s online marketing to seize best opportunities on Google and beyond, which is why we are the trusted VIET SEO Agency that many organizations have reached out to.
Search Engine Optimization
So how do we do it?
We start with an SEO audit of your current site. Using our SEO marketing tools, we’ll tell you which aspects of your site are enhancing your visibility as well as which aspects could be performing better.
From that information, we’ll build our strategy, combining both onsite and offsite SEO improvements to be made.
Onsite Search Engine Optimization involves back-end, technical fixes such as ensuring your website structure (pages, titles, tags, content, etc.) is optimized for your targeted keywords. Which is why SEO is usually the foundation to a successful digital advertising campaign.
Alongside onsite SEO and digital marketing, comes offsite SEO work, which usually links into PR strategies.
Offsite SEO is digital networking and link building that is measured by the quality of inbound links coming to your site. The more respected and trusted the site linking to your website, the more authority Google gives you.
Think of it this way: You own a small business and you were featured in Forbes Magazine. Your business would, therefore, be more reputable in the eyes of the public rather than being featured in a newsletter seen only by very few sets of eyes. Even better yet, for local SEO such as ranking in Vancouver, backlinks from high-quality local websites is key.
The goal is to combine our public relations initiative and provide high-calibre SEO links to boost your digital presence as well as use analytics and tracking to find the best mix for your search engine marketing campaign.
We know SEO can be a bit hard to grasp, so if you have any questions, get in touch today and we’d be happy to field your queries. Contact us today as your local VIET SEO Agency.
Our proprietary process increases the amount of traffic to your site from the major search engines, and it’s part of our core service.
We register your website with thousands of search engines to make your registration results more valuable and increase your placement position.
Our proprietary technology enables your site to be re-registered monthly with all search engines, directories, web rings, etc. Your Practice Online uses both automatic and manual search engine submission methods depending on the site content, purpose, and previous success achieved.
Measure Results with Google Analytics. We will track your progress, and send monthly reports on the number of visitors, location, and other information, right to your inbox.
The integration of Search Engine and Social Media Optimization will allow your practice to achieve the best possible internet search results. We use an interconnected framework to optimize your online marketing presence with social media. With a variety of social networking tools, online communities, and blog sites, we generate viral publicity by increasing the awareness of your services. Our clients’ sites are placed in our Global Directory.
Being a part of this directory increases your page ranking in search engines and adds to the overall Search Engine Optimization strategy for your site.
Businesses should evolve rapidly. ROI should happen rapidly. Our tested SEO strategies will increase the search ranking of your website thus ensuring a steady flow of leads. Want to increase your sales? Join hands with our SEO Company in Melbourne, we implementing our conversion-centric SEO strategy and take your business to great heights. With the right keywords, we guarantee the best possible sales conversion and enhance your customer base.
Now you need to find the most relevant page to redirect to. For example, on our Kinda Hot Sauce demo store, if we discontinued a product it would make sense to redirect its page to either the closet match or the collections page. Make a note of these next to the URL (you can remove or hide the “Last crawled” column).
If you can’t find a match, redirecting to the home page is a good default.
From your Shopify admin, go to Online Store > Navigation. Click “URL Redirects” and then “Add URL redirect.” Here, reference your spreadsheet of 404 errors and enter those into the relevant fields and click “Save redirect.” If you need more detailed steps for this, try our help article on creating redirects.
If you have more than a few redirects to create, you may want to consider using the bulk import function for URLs.
Next, I’ll briefly recommend how to fix redirect errors. Redirect loops make visitors and search engines literally get stuck in a loop by trying to load a sequence of two more pages on your website that all point to one another. The redirect is configured so that page C should load page A, page A is configured to load page B, and page B is configured to load page C.
Search engines not only crawl the text on your webpage, they also crawl your images. Optimizing your images doesn’t stop you from displaying beautiful photography. In fact, it better helps show off and display your images to shoppers.
Reducing image sizes should be a priority for your store. HTTP Archive reports that images make up 46% of the average webpage’s overall size—meaning images are large and can make a page load slowly if not optimized.
The good news is that since Shopify is hosted ecommerce software, you don’t need to worry about technical aspects of finding a CDN that is secure and readily loads your images, as that’s included in your plan.
However, here are some simple tricks for reducing the file size of your images to help them get found and indexed easier by search engines:
Use images in JPG or PNG formats. Shopify automatically serves images in WebP, a format that provides superior compression for images on the web, with an average saving of over 30% in file size over traditional file formats like JPEG and PNG.
Alongside this, when possible, use only JPEGs and PNGs for images when uploading them to your site, as they’re already the smallest image file formats. This can be done in most native image programs that come with your system. For example, on a Mac, you can use the Preview app to save images in different formats by clicking File > Export, then choosing either JPG or PNG from the dropdown menu.
Note: A good rule of thumb is to use JPEGs for photography and PNGs for custom graphics or illustrations, etc., and never GIFs, unless it’s for a moving image.
Build an SEO plan to scale your store’s growth
Reduce the file size of your images. In short, the larger the image file size, the longer it can take a load a page.
Reducing your image dimensions speeds up the loading of your images and the page. Resizing images can affect their quality. Be sure to use standard resolution, which is 72 pixels per square inch (PPI). If you’re new to this, we recommend you use Shopify’s free image resizer to get started.
Add images to your sitemap. It’s vital to have your images appear on search results, as many people are visual searchers, especially when it comes to products like apparel.
Adding images to your sitemap makes it easier for search engines to crawl and index them. Shopify includes your primary product page image in the sitemap, but if you want to include all images on your products pages, I recommend installing Image Sitemap ($4/month), an app that automatically builds and submits to Google Search Console an .xml Sitemap for all images associated with each product, blog article, and page in your Shopify store.
Alt attributes are the text alternative to images used when a browser can’t properly render them. They’re also used for web accessibility, meaning if a person with impaired vision is looking at your blog they will be read the alt text.
Alt text is important for ecommerce stores and image SEO as it helps products show up in Google images. Our advice here is to describe in plain language what’s in the image to help people with imparied vision have an idea what the image displays.
When it comes to SEO, no one can match the skills of our SEO professionals.
In turn, this can also help your images rank. Instead of “facial toner 250ml” try “Image of Pixi’s Glow tonic facial toner in 250ml, a highly concentrated, invigorating facial toner to deep clean your pores”.
Name your images in plain language. This is the file name of your image when it’s saved to your computer.